Case studies

How the work actually went

Three projects, the problem each one started from, and what it took to finish.

Color swatches beside a tablet of interface studies

Design system rebuild

A single component library replacing four drifting UI kits, shipped with tokens, docs and a migration path the product teams could follow on their own.

Time spent:
8 months
Main problem:
Four product teams were each maintaining their own buttons, and none of them matched.
Full project
Marketing homepage open on a laptop and a monitor

Marketing site relaunch

A ground-up rebuild of the public site around a section library, so marketing can assemble a new page in an afternoon without opening a pull request.

Time spent:
6 months
Main problem:
Every new landing page needed an engineer, so campaigns shipped weeks late.
Full project
Wireframes sketched on a tablet

Plugin suite redesign

One coherent surface for a set of tools that had grown apart, with a shared shell, a shared command palette and a shared settings model.

Time spent:
5 months
Main problem:
Five plugins from the same team shared no navigation, no shortcuts and no visual language.
Full project